To capture the interest of the new target - young women who use social media – we created a new expression of wonder "Che Glossy!": a signature gesture to transform Casting Creme Gloss into the emblem of brilliance and imprint it in the imagination of GenZ through a new idiom, able to become a real shared cultural reference. In addition, we set the video in a beauty spa, the latest trend in the beauty world. A new, modern, cozy, carefree place with a sparkling design, perfect to cluster the target's interests and the glamorous attitude of Casting Creme Gloss. The protagonist of our story is a face known to the people of the internet: Annie Mazzola, who shows with a simple choreography the main steps of the how-to, linked to moments of pure fun and carefree: MIXA, SHAKERA, MASSAGGIA.