Advertising
Reale@IBI21
For Reale Mutua we created a content strategy to raise awareness and enhance the participation of the brand as a sponsor of the International BNL of Italy, alongside the Italian tennis champion Lorenzo Sonego, driven by an engaging and value-driven storytelling.
SALUTE DA CAMPIONI:
We have engaged our testimonial Lorenzo Sonego to create video-pills with short tips to ensure a champion health. After it was also extended to other sports sponsorships.
#REALLYTHEBEST:
With this hashtag we told the day by day of the Internazionali BNL d'Italia, through engaging posts and stories.
IL GLOSSARIO DEL TENNISTA:
An editorial line that describes the insurance products and values shared by Reale Mutua and the sport world, through metaphors borrowed from the tennis. At the end of IBI, it was also expanded and extended to involve the other sports sponsored by the brand.
